We're all in this together

Because of the film Kony2012 everyone in America, and that means most of the resot of the people on the planet as well, have become enthusiastically aware of a serious aspect of evil in the world.

Invisible Children is amazing. They have just performed the single most impressive awareness campaign ever. EVER. What is more, it isnʼt finished. They have set the bar and set it high.

As with any time someone blows away the paradigm there has been some criticism. Mostly that they are not doing something about the problem. Against this there have been even excellent defenses.But I don't really want to talk about that.

What too many people forget is that we are all in this together. Everyone who is about making the world a better place is on the same team. To put it in business terms, all of us in the aid and development “industry” are units within the “Global Transformation Company”. We are all united in the same goal and to the same purpose. Our struggle is not against each-other. Our collective struggle is against the evil in the world. Invisible Children is currently the single most effective marketer on out side of the struggle.

Kony 2012 has created a tidal wave of awareness that has the potential to grow far beyond its specific message.

Regardless of what you think of Kony2012 the truth of the matter is that today, as people stand around and criticize one organization's awareness campaign, evil things happen:

children are being murdered
children are being forced to murder
children are being raped
children are working long hours in brutal slavery
children are dying because they don't have enough food to eat.
children are dying of waterborne diseases because they don't have access to clean water
children are begging in the streets
children are alone

and people, all over the world, are working to change that.

Now you are aware. Now you act.

So at our Charis Project meeting this weekend we thought, wouldn't it be cool to turn this conversation toward all of the other really great non-profit work being done? Wouldn't it be great if with the world looking at Kony2012 right now they saw a community of people supporting each other and working together to make the world a better place? So we invented the #kony2action and #doinggood hashtags. (Mostly because a lot of other good ones were taken.)

#kony2action is for catalyzing the energy of awareness into action. Because you can't un-know the evil that is in the world, and that folks are trying to explain it away by claiming that the accounts are exaggerated, or that what is being done to help is wrong, just doesn't sit right with you. Because there are organizations, all over the world, who are doing
something about the evil they see and you know about them.

Let's make sure the world knows and does something about Joseph Kony, by all means, but don't stop there because there are folks working hard, acting right now, to improve things in countries all over the world and they should be famous too.

Let's translate the effectiveness of Invisible Children's incredible awareness campaign into something even bigger than they imagined could happen, into making famous the many organizations who are united in the cause to transform the world and are doing the hard work of it right now.

Use #kony2action and #doinggood to recommend anyone you know is doing a great job of helping children anywhere in the world. Not to take away from #Kony2012, but to increase even further the huge good it has already done.

We're all in this together, and we're all working hard. Let's show solidarity and shine the spotlight on organizations that you know to be doing good work on the ground. (This is a time to praise someone else, not promote yourself.)

So friends, will you take a minute and tweet #kony2action and #doinggood and tell the watching world about what is being done to change it for the better and how we each can take action, or support someone who is?



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